Always use the main logo unless the design permits use of a reversed logo. The MarComm logo should only be used horizontally.
Use the submark for small or square uses (for example: social media profile). Submarks should be used when the logo placement is too small to see “Marketing & Communications Simplified” or for square spaces, like favicons. Alternatively, the main submark can be upscaled, and used as an accent piece on web and print materials (as seen above).
MAIN LOGO (Color)
MAIN LOGO REVERSED
MAIN SUBMARK
SUBMARK REVERSED
LOGO SPACING
The minimum whitespace around the MarComm logo is equal to the height and width of the letter “M” in the main “MarComm” logotype.
All titles and subtitles are Futura Bold, and all body copy is Futura Medium.
Title - Futura Bold
Subtitle - Futura Bold
Body - Futura Medium
Color Palette
PRIMARY COLORS
MarComm Navy and MarComm Orange Sanguine are the “signature colors” of the brand and form the foundation of the brand palette. When a full-color piece is produced, these two colors should always be included in the overall design. The primary colors may be combined into a gradient for web pages to create a separation between sections.
MarComm Navy
R:54 G:56 B:90 C86, M81, Y39, K30 HEX: #36385A
MarComm Orange Sanguine
R:213 G:82 B:39 C11, M82, Y99, K2 HEX: #D55227
Primary Color Gradient CSS
background-image: radial-gradient(circle at bottom right, rgb(213,82,39),rgb(54,56,90));
SECONDARY COLORS
The secondary color palette consists of additional colors that may be used, but only in addition to one or more signature colors. Secondary palette colors are meant to give design flexibility when use of a lighter or darker color is needed for type readability or as a design accent.
