A Marketing and Communications Blog
Is Outsourcing Social Media Right for Your Business?
By Tyler HollidaySocial media is all the rage these days—but that's no reason to invest in social media marketing. Facebook now has more than more than 2.38 billion active monthly users—but that's not a reason to create a social media marketing strategy. 71% of Instagram users are under the age of 35—but that's not to say that social media marketing is right for you and your business.
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Is Outsourcing Social Media Right for Your Business?
Social media is all the rage these days—but that's no reason to invest in social media marketing. Facebook now has more...
Is It Time to Outsource Your Website Design?
A few years ago, when HubSpot surprised the design world with its "17 Things People Absolutely Hate About Your Website,"
What is the CCPA and How Will it Affect My Business?
CCPA stands for the controversial California Consumer Privacy Act of 2018, the first in a surging wave of pending US...
Should I Use a Marketing Agency? - 3 Reasons to Outsource
Life is full of weighty decisions: which college to attend, who to marry, if and/or when to have kids, and so on.
How to Choose the Best Content Marketing Agency for Your Business
Small businesses are spending on average $2,000 to $10,000 each month on content marketing. That's a lot for companies...
Should You Jump Into Social Media Marketing?
Social media is all the rage these days—but that's no reason to invest in social media marketing. Facebook now has more...
Time to Outsource Your Website Design? 4 Smart Tips for Choosing the Right Agency to Do the Job
A few years ago, when HubSpot surprised the design world with its "17 Things People Absolutely Hate About Your Website...
Is It Time to Outsource Your Lead Generation and Nurturing Strategy?
Without new leads, your business can't grow. You need new leads like a car needs gasoline—without new leads, your...
Employing the Art of Persuasion in Your B2B Social Media Marketing
At its heart, marketing is all about persuading people that have money to part with it; specifically, to spend it on ...
The Ultimate Guide to Nav Bar Design
A man walks into Navigation Bar to have a drink and get directions to a hotel. He has no cell phone, which means no...
Best Practices for SMB Website Copywriting
15 seconds. That's how long you have to impress a potential customer. More than half of visitors will click away from...
Website User Experience in 2019: Everything You Need to Know
In today's world, user experience (UX), is one of the most important aspects of sustainable business growth. Why?
Best Practices for CTA's That Will Give You a Killer B2B Brand
Your B2B website is finally up and running and it's looking badass. Seriously. But shit just got real. You're getting...
What Makes a Good Landing Page in 2019?
Your product landing page is like a late-night TV infomercial. It features all the selling points of your product or...
How A/B Testing Can Hack Your Conversion Rates
A fundamental part of your sales cycle is experimentation. What kinds of language, deals, and pricing helps you convert...
The Elements of a Kick Ass Website Design That Converts
Think of your website as a storefront: the facade that every person who walks past will see. As a consumer, would you...
Lead Generation for Your Small Business
So you've generated some website visitors. Oh, the potential. But 96% of visitors who come to your website aren't ready...
How to Rebrand a Small to Midsize Business
Nothing lasts forever. It sounds cliche, but the saying rings true for many brands across the world. Maybe even yours....
Tips to Get Started on Social Media
It's not exactly news that social media sites such as Facebook, Twitter, and Instagram are hugely influential right...
Why Video is the Top Trend for Social Media Marketing in 2019
Social media marketing is a field that's constantly evolving. New platforms, technologies, and trends force businesses...
SEO for Beginners: Coffee, Cars, and Keywords
Imagine that you wanted to set up a cafe in a local mall. You rent a space, move in, and begin selling your coffee and...
SEO for Beginners: How a Search Engine Works
We have a lot of clients that want to learn about SEO, but struggle to find information written for beginners. Most...
Business Blogging 101: How to Write Your First Blog
Remember your first time?
Business Blogging 101: What You Need to Know Before Your First Blog
Did you know that motel is short for motorists’ hotel? Or that car comes from the word carriage? And don’t forget that...
