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MarComm Blog

Guides, tips, and resources that simplify marketing and communications.

3
Aug 2019
Saturday

At its heart, marketing is all about persuading people that have money to part with it; specifically, to spend it on your company's product or service. 

That being said, many B2B ...

2
Jul 2019
Tuesday

A man walks into Navigation Bar to have a drink and get directions to a hotel. He has no cell phone, which means no access to a navigation system. The bartender says, "We don't have the directions to that ...

22
Jun 2019
Saturday

15 seconds. That's how long you have to impress a potential customer. More than half of visitors ...

17
Jun 2019
Monday

In today's world, user experience (UX), is one of the most important aspects of sustainable business growth. Why?

12
Jun 2019
Wednesday

Your B2B website is finally up and running and it's looking badass. Seriously. But shit just got real. You're getting visitors to your site, even inquiries about your product or service, but hardly any conversions. ...

4
Jun 2019
Tuesday

Your product landing page is like a late-night TV infomercial. It features all the selling points of your product or service, but without all the over-the-top - sometimes bullshit - sales tactics. It's literally ...

28
May 2019
Tuesday

A fundamental part of your sales cycle is experimentation. What kinds of language, deals, and pricing helps you convert more clients and create more revenue?

22
May 2019
Wednesday

Think of your website as a storefront: the facade that every person who walks past will see. As a consumer, would you be more inclined to browse a shop that is dated, worn out, and unappealing or one that is fresh, ...