A Marketing and Communications Blog
Helpful tips, insight, and news for B2B professionals
Is Outsourcing Social Media Right for Your Business?
By Tyler HollidaySocial media is all the rage these days—but that's no reason to invest in social media marketing. Facebook now has more than more than 2.38 billion active monthly users—but that's not a reason to create a social media marketing strategy. 71% of Instagram users are under the age of 35—but that's not to say that social media marketing is right for you and your business.
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What is the CCPA and How Will it Affect My Business?
CCPA stands for the controversial California Consumer Privacy Act of 2018, the first in a surging wave of pending US...
Should I Use a Marketing Agency? - 3 Reasons to Outsource
Life is full of weighty decisions: which college to attend, who to marry, if and/or when to have kids, and so on.
Best Practices for CTA's That Will Give You a Killer B2B Brand
Your B2B website is finally up and running and it's looking badass. Seriously. But shit just got real. You're getting...
What Makes a Good Landing Page in 2019?
Your product landing page is like a late-night TV infomercial. It features all the selling points of your product or...
How A/B Testing Can Hack Your Conversion Rates
A fundamental part of your sales cycle is experimentation. What kinds of language, deals, and pricing helps you convert...
Lead Generation for Your Small Business
So you've generated some website visitors. Oh, the potential. But 96% of visitors who come to your website aren't ready...