5 MIN READ
Social media is all the rage these days—but that's no reason to invest in social media marketing. Facebook now has more than more than 2.38 billion active monthly users—but that's not a reason to create a social media marketing strategy. 71% of Instagram users are under the age of 35—but that's not to say that social media marketing is right for you and your business.
These are all reasons to start thinking about adding social media to your unified marketing strategy (if it's not there already), but there's only one smart reason to actually take the plunge and wholeheartedly jump in to social media marketing. You invest in social media marketing only after you've determined that social media marketing can help your business achieve its main marketing objectives—and grow.
Social Media Marketing Can Mean Remarkable Success
Social media marketing can be a potent addition to your marketing strategy. Connecting with your target audience(s) is all about finding them and connecting effectively with them, and you'll find them on social media sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest. These sites provide marketers with powerful tools to enhance your marketing efforts—tools like Facebook's Audience Insights and LinkedIn's Ads.
As WordStream notes, effectively leveraged social media marketing can take your marketing efforts to the next level:
"Social" media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales."
Just How Remarkable Is "Remarkable?"
If "remarkable" strikes you as just a tad hyperbolic, consider these metrics from HubSpot:
How Should You Market Your Business on Social Media?
There are as many ways to market a business on social media as there are businesses doing the marketing. That said, some marketing strategies are more effective than others, including the following 5:
Next Question: In-house or Outsource?
Assuming you know what you want to achieve and have a reasonably good notion of how to do it, the next logical question is whether you want your in-house marketing team to handle the job or to outsource it. That means making an objective assessment of in-house marketing capabilities and priorities. Said differently, even if your team can manage your social media campaigns, is that what you want them to focus on?
To help you make this important decision, ask yourself these 3 questions:
The decision to take the plunge into social media marketing (or to refurbish your existing social media campaigns) isn't an easy one. Neither is the decision to do it yourself or partner with an experienced marketing agency. Before you set out on your own, make sure you understand fully how social media marketing works and take the time to carefully (and objectively) assess your in-house capabilities. If you don't have the time or the in-house talent, consider working with an experienced, results-oriented agency.
To learn more about the ways our social media marketing, website design, unified branding, lead generation, customer communications, and sales tools services can give you a website that does everything you need it to do—and help your business grow—contact us today.