A Marketing and Communications Blog
Posts by Michelle Burson
Is Outsourcing Social Media Right for Your Business?
By Tyler HollidaySocial media is all the rage these days—but that's no reason to invest in social media marketing. Facebook now has more than more than 2.38 billion active monthly users—but that's not a reason to create a social media marketing strategy. 71% of Instagram users are under the age of 35—but that's not to say that social media marketing is right for you and your business.
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The Ultimate Guide to Nav Bar Design
A man walks into Navigation Bar to have a drink and get directions to a hotel. He has no cell phone, which means no...
Best Practices for SMB Website Copywriting
15 seconds. That's how long you have to impress a potential customer. More than half of visitors will click away from...
Website User Experience in 2019: Everything You Need to Know
In today's world, user experience (UX), is one of the most important aspects of sustainable business growth. Why?
The Elements of a Kick Ass Website Design That Converts
Think of your website as a storefront: the facade that every person who walks past will see. As a consumer, would you...
How to Rebrand a Small to Midsize Business
Nothing lasts forever. It sounds cliche, but the saying rings true for many brands across the world. Maybe even yours....
Tips to Get Started on Social Media
It's not exactly news that social media sites such as Facebook, Twitter, and Instagram are hugely influential right...
Why Video is the Top Trend for Social Media Marketing in 2019
Social media marketing is a field that's constantly evolving. New platforms, technologies, and trends force businesses...
SEO for Beginners: Coffee, Cars, and Keywords
Imagine that you wanted to set up a cafe in a local mall. You rent a space, move in, and begin selling your coffee and...
SEO for Beginners: How a Search Engine Works
We have a lot of clients that want to learn about SEO, but struggle to find information written for beginners. Most...
Business Blogging 101: How to Write Your First Blog
Remember your first time?
Business Blogging 101: What You Need to Know Before Your First Blog
Did you know that motel is short for motorists’ hotel? Or that car comes from the word carriage? And don’t forget that...
